Rob set up Death & Disease in 2007. At that time, no one in financial services seemed to have much passion for protection. The industry view was any actual discussion about death or cancer with clients was to be avoided at all costs – life insurance websites seemed to always feature happy families dancing hand in hand on a beach. In Rob’s experience, that is not what people do if mum has just died from breast cancer, or your top salesman texts from A&E to say they’ve had a heart attack.

Rob called his company Wright and Pryce – the idea being right advice at the right price. It was an awful name. Everyone kept asking “So what do you do?”, to which Rob found himself answering “Well, we do Death & Disease…”

The name was changed, Frank (the D&D skeleton) also joined the team, and client numbers literally doubled.

Rob now divides his time equally betwixt advising lovely customers, and supporting nice people being amazing Death & Disease advisers.

Outside work, Rob has 3 children, 14 chickens and a pig called Sausage.